Privacy Policy

Last Updated: September 16, 2026

Ace of Lace, operated by Rutta Enterprise LLC (“Ace of Lace,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you provide when visiting our website, placing an order, communicating with us, or otherwise using our services.

Information We Collect

When you visit or make a purchase from our website, we may collect information such as your name, billing and shipping address, email address, telephone number, order information, payment-related information, IP address, device and browser information, and information about how you interact with our website.

We may also collect information you voluntarily provide when subscribing to emails or text messages, contacting customer service, participating in promotions, or otherwise communicating with us.

How We Use Your Information

We may use your information to process and fulfill orders, collect payments, arrange shipping, provide order updates, communicate with you, provide customer support, prevent fraud, maintain and improve our website, comply with legal obligations, and send marketing communications when permitted by law and according to your preferences.

Payments

Payments are processed through Shopify and/or other authorized payment providers. Payment providers may collect and process payment information according to their own privacy policies and security practices. Ace of Lace does not necessarily receive or store your complete payment card information.

Shopify and Third-Party Services

Our online store is hosted through Shopify. We may also use third-party companies and applications to provide services such as payment processing, shipping, order fulfillment, analytics, advertising, email or SMS marketing, customer service, and website functionality.

These providers may process personal information as necessary to provide their services and according to their respective privacy practices.

Cookies and Similar Technologies

Our website may use cookies, pixels, and similar technologies to operate the website, remember preferences, understand website traffic and customer behavior, measure performance, prevent fraud, and support advertising and marketing.

Depending on your location, you may have options to manage certain cookies or tracking technologies through our website or your browser settings.

Advertising and Marketing

Where permitted, we may use information about your interactions with our website to personalize marketing and measure advertising effectiveness. This may involve advertising and analytics partners.

You may unsubscribe from promotional emails using the unsubscribe link provided in our emails. Where applicable, you may also opt out of promotional text messages according to the instructions provided in those messages.

Sharing of Personal Information

We may share personal information with service providers and business partners when reasonably necessary to operate our business, fulfill orders, process payments, provide shipping and customer service, perform analytics and marketing, protect our business, or comply with legal requirements.

We may also disclose information when required by law or when reasonably necessary to protect our rights, customers, or others.

We do not disclose personal information except as described in this policy or as otherwise permitted or required by law.

Data Retention and Security

We retain personal information for as long as reasonably necessary to provide our services, maintain business and transaction records, resolve disputes, prevent fraud, and satisfy legal, accounting, or regulatory obligations.

We and our service providers use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, which may include requesting access to, correction of, or deletion of certain personal information, or requesting information about how your personal information is processed.

You may also have rights regarding certain targeted advertising, sharing, or sale of personal information as those terms are defined under applicable privacy laws.

Requests may be submitted using the contact information below. We may need to verify your identity before completing certain requests.

Children's Privacy

Our website and products are intended for adults and are not directed toward children. We do not knowingly collect personal information from children in violation of applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, services, technology, or legal requirements. The updated policy will be posted on this website with a revised “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact:

Ace of Lace
Operated by Rutta Enterprise LLC
Email: aceoflacelingerie@gmail.com
Website: aceoflace.shop